You need a good professional photographer, but every photograph looks the same!  How do you decide which is better than another?  Here are some tips for evaluating a photographer’s work:

The Basics

• Are the photos, or at least the eyes, in focus?  This seems obvious, but you’d be surprised how many blurry photos there are out there! 
• Are the backgrounds subtle and not distracting from the people in the photographs?
• Does the light accentuate and bring emphasis to the person’s face?  Id the light flattering?
• What is the first thing you notice when looking at the photo?

The Subject

• Clothes are not distracting from the person
• Hair and makeup are not distracting
• Person’s smile is genuine, not forced or posed
• Subject’s eyes have life and are not fixed or lifeless
• Facial expression feels natural and show personality
• Is body language natural and appropriate to the feel of the photo?
• Does the person feel unique (can you sense personality in the person)?

Also consider what your use will be and the style you are looking for.  Do you think the photographer can communicate that?  If you like a photographer’s work, but don’t see exactly what you’re looking for, give them a call (click here to read about what to ask a photographer you’re considering) and ask if they have any samples of that or have done any work in that area.  Sending samples of other work you’ve seen online and like that might fit your project is very helpful in making sure you’re both on the same page!