Variety:  It’s often advantageous to be photographed in a variety of outfits, at least two.  This gives you flexibility in how the photos can be used.  You may want a more casual photo for personal use.  Perhaps you are speaking at a conference and want a slightly different look.  Maybe you’re a professional who has written a book.  Consider all the ways you may use your headshots.

Consider the three photos above. 

Casual:  On the left, Aubra is in a casual sweater.  A casual outfit is naturally relaxing and will promote a casual body language that translates into a more laid-back, approachable feel to a photo.  This type of photo could work for a personal profile photo.  It could also work great in industries that tend to be more casual in appearance and atmosphere.

Professional:  The second and third photos are more professional looking, but have different feels to them.  The center photo conveys a feeling of strength and confidence.  The colors of her outfit soften her overall appearance balancing her strength with a softness that makes the photo feel approachable, though it is still professional.  The lightness of the clothing, coupled with the brighter background, also make her face more visible, drawing the viewers eyes to her eyes, conveying, again her strength and confidence.  IN this photo she comes across as a leader, perhaps even a C-suite level executive. The photo on the right is also professional but, because of the open jacket and cocked head feels a little more casual. This balances the more formal black of her jacket, again maintaining her approachable personality.

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